A Brief History Of The Lighthouse Peddler

The Lighthouse Peddler began in the mid-1970s as simply the Coast Peddler. Lesley Woodruff was the editor (and presumably publisher, typist, sales rep, and distributor). The earliest issue we have in our possession is dated June 13, 1975, and it is issue #15.

In those early days the Peddler was more of an area classified ad with some business (display) advertising sprinkled throughout. Some of the classified ads included buying, selling, trading, and things to be given away. There were rooms, houses, trailers-to-rent, goats, furniture, used bricks, and more. Many of those same things are available today on the Mendonoma Coast, but usually at significantly higher prices. . . . Samples include 

  • For Rent to a responsible party, 3BR, 2 Bath mobile home on 3/4 acre lot on Gualala Ridge. $185/mo.
  • 68 Buick LeSabre in exc. cond. Automatic, power steering & brakes, air-cond. $875 or will trade for pickup of equal value.
  • Wanted— One Mallard Drake (ours flew off).
  • The Point Arena Hotel Dining Room was serving Cantonese dinners from 5-10pm.
  • Arena Apothecary in Point Arena was selling tissues, Bayer aspirin, Star Kist Tuna, Pork & Beans, and Prell Concentrate (5 oz tube for $1).
  • Hoopers Upholstery was now Bonnie's Upholstery.
  • The Union 76 istation in Gualala was offering 20% off all Union Tires and Batteries in stock. 

From time to time we'll revisit the paper's earlier days as short stories in the Lighthouse Peddler. For now, we're simply grateful to Lesley for getting this thing started.

David Steffen

If you need more information feel free to Contact Us.
First Published
1974
Years Published
20
Issues Published Since 2000
204
Number of Copies Printed Each Year
14000

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